What's a B2B Growth Funnel?
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A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth. Enroll now in the free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups at http://www.gotomarket101.com
In this video, you’ll get introduced to the eight layers of the B2B growth funnel, get tips on how to optimize each part of your funnel, and see what each part of the funnel looks like when working together.
Do you need a scalable revenue growth engine that educates and builds trust in the modern, digital buyer’s journey? Find out how you can get access to Go-to-Market Strategy Reboot Camp, the 8-step system for attracting the right clients and growing faster now at http://www.gtmreboot.com
Contents
0:00 What is a B2B Growth Funnel?
0:32 Traffic generation layer of B2B growth funnel
1:05 B2B lead generation program
1:18 Sales opportunity generation
2:02 New client acquisition
2:12 Conversion rate from opportunity to customer
2:28 Initial revenue generation in recurring revenue-based business
3:03 Sustained customer success
3:25 Sustainable revenue generation
3:42 Company growth
4:03 Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com
Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions.
SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey.
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