Customer Relationship Management (CRM) 101: What It Is and EXACTLY How to Build One
I explain what Customer Relationship Management is as both a business concept and a technology. You'll learn how to think about growing your business through a customer-focused lens and exactly how to set up your CRM. So if you're looking to build a CRM that will help you increase customer loyalty and improve customer satisfaction, then this video is for you!
Not a HubSpot business yet? I'll set yours up here: https://fissionagency.com/hubspot-imp...
0:00 Intro & About Me
1:04 Agenda
1:28 What is CRM?
2:25 The Flywheel Model
3:38 How to ATTRACT Clients
4:33 How to ENGAGE Clients
6:27 How to DELIGHT Clients
8:10 How to Calculate Customer Lifetime Value
9:46 What CRM Technology Does
11:02 Consequences of NOT Using a CRM
12:37 Demoing My HubSpot CRM
Resources:
The Flywheel Model: https://www.hubspot.com/flywheel
#marketing #crm #hubspot
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