This is part 2 of a 3 part series where I break down the key metrics you need to track to grow you business.
There are A LOT of metrics to know in sales - from measuring SQLs to closed won deals - and these are some of the most important to ensure your pipeline stays healthy and you are consistently growing your revenue over time.
0:00 Introduction
0:29 Sales Qualified Leads (SQLs)
1:25 A Good Framework to Start Tracking SQLs
3:00 Deal Volume
3:18 Deal Volume Over Time
3:40 Closed Lost Reason
4:08 Length of Deal (or Sales Velocity)
4:48 Booked Deals (or Closed Won Deals)
5:25 Revenue Volume and Revenue Over Time
5:58 Monthly or Annual Recurring Revenue (MRR/ARR)
6:30 Pipeline Coverage (or Pipeline Health)
Be sure to watch Part 1 of the Metrics Series: MARKETING!
• Marketing Metrics You MUST Know (Metr...
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