Our Top Three Reasons to Submit for Awards
In today’s episode, Jenny shares her top three reasons to spend energy and resources toward submitting for awards: for recruitment, for credibility, and for ego.
For recruitment. Recognition of your workplace culture can definitely help with recruiting language, both for your marketing team and for other positions that you might be helping recruitment fill, such as nursing.
For credibility. Winning awards that recognize your facility or a specific service line can help with patient acquisition for that facility/service line AND can sometimes help with recruitment for that facility/service line also, as folks love to work in highly ranked places.
For ego. These include any award that gives a pat on the back but patients and staff don’t necessarily care. You can use these awards strategically to get that grouchy Doc, who is awesome on camera, to participate more often (he may be grouchy but will love winning an award for a podcast/video he was in and will definitely say yes more often after winning).
Mentally categorizing award submissions into these three buckets each year helps her understand where her energy is going, and if it matches her goals.
Connect with Jenny:
/ jennybristow
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