Unilever Knorr | The Bouillon Bag | MullenLowe UK
ABOUT:
Ever wondered what celebs like Lizzo, Kendall Jenner, Olivia Rodrigo or Gigi Hadid carry in their trendy micro handbags? Knorr might finally have the answer to that. Introducing, from The House Of K, ‘The Bouillon Bag’ (AKA The Mini Bag). A fashion item perfectly crafted to carry a single Knorr stock cube. Add some flavour to your outfit, this season(ing).
The Knorr Bouillon Bag is giving high fashion and great taste to the holidays. With its bright green elegant texture and golden touches, it’s an item perfectly crafted and proportioned to carry a single stock cube, adding some serious flavour to your outfit.
The tongue and cheek campaign sees MullenLowe UK leading a collaborative effort with Deutsch NY, ITB Worldwide, Juicy Fruits, Decouture Design and Edelman US and Italy. It brings Knorr’s beloved bouillon cube to the forefront of fashion through a blended communications approach, using design, creator content, PR and red-carpet experiences to drive engagement with fashionistas, foodies and Gen Z.
CREDITS:
Lead Agency: MullenLowe UK
Secondary Creative Agency: Deutsch NY
Global Creative Director: Carlos Andres Rodriguez
Creative Directors: MyTran Dang, Jeff Good
Art Director: Tarik Bedevi
Senior Producer: Maria Singh
Global Strategy Director: Jonny Gadd
Strategy Director: Denis Camargo
Production Company: Curious Productions
Model Making: Juicy Fruits
Bag Designers: Decouture Design
PR Agency: Edelman Italy
PR Agency: Edelman US
Influencer Agency: ITB Worldwide
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