MullenLowe Global | MullenLowe Global Rebrand
ABOUT:
The new global brand identity created by MullenLowe U.S. challenges the way agencies show up in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity. With no corners or end points, it changes and moves and behaves in different ways.
The new MullenLowe octopus is alive. It has a will, a personality, and, above all, it wants to move. With its endless twists and turns, it has the freedom to reinvent itself infinitely.
CREDITS:
Lead Agency: MullenLowe U.S.
Executive Creative Director: Ricard Valero
Head of Design: João Paz
Design Director: Marcio Doti
Design and Motion Graphics: Christian Meissner
3D Artist: Sergio Paulo
Head of Brand and Communications: Lu Borges
Director of Integrated Studio: Dan Howell
Producer: Katie Frank
Executive Director of Integrated Production: Lisa Setten
Director of Operations: Paige Arrington
Senior Digital Producer: Dorothy Chin
Digital Producer: Jamie Templeton
Animator: Sebastian Pfeifer
Global Marketing Manager: Tom Martin-Jones
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