Quezon City Government | Right to Care Card | MullenLowe TREYNA
ABOUT:
MullenLowe TREYNA has partnered with the Quezon City Government to launch the Right to Care Card that will empower resident queer couples to make medical decisions for their partners.
The Right to Care Card will be made operational through a Special Power of Attorney (SPA) and will recognise the decision of the cardholders to agree, refuse, or withdraw consent of any medical care for their partners including treatment, procedures, tests, and prescriptions.
CREDITS:
Lead Agency: MullenLowe TREYNA
Chief Creative Officer: Abi Aquino
Executive Creative Director: Roman Carlo Olivarez
Creative Directors: Jopy Arnaldo, Mylo De Borja, Adrian De Guzman, Paulo Dela Rosa
Associate Creative Directors: Adrian De Guzman, Paulo Dela Rosa
Multimedia Producer: Kim Timan
Senior Art Director: Krystel Ybañez
Director of Brand Planning: Viboy Palillo
PR Director: Tricia Kiocho
Chief Synergy
Senior Copywriter: Xanti Gonzales
Quezon City GAD Council Planning Officer IV: Janete R. Oviedo
Quezon City Council Chief of Staff: Rowena T. Macatao
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