Paul Rand Advert Cel Animation | Process Breakdown
Motion Array (for all your creative assets): https://bit.ly/3Vsv4LV
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This is a process breakdown video for an animation I created for a motion design collaboration. The theme was mid century modern graphic design.
I used Paul Rand’s artwork as inspiration for the animation, which had a 4x5 aspect ratio.
This isn't a step-by-step tutorial. See the full workflow breakdown in the linked videos below.
In this video, I dive into the creative process, look at different techniques to get a cell animation effect, and critique the end result.
The animation was done in Photoshop and After Effects. I used Runway to slow down footage and sourced stock from Motion Array.
Enjoy!
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The sound design was created by Gordey Antipenko. Who did an amazing job on a very short deadline (unlike me!).
► Connect with Gordey here: / gordeyantipenko
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► Get the FREE After Effects project file here: https://thevideoshop.gumroad.com/l/be...
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► Download other free project files from my gumroad: https://gumroad.com/thevideoshop
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► Full workflow video (part 1): • Paul Rand "48 States" Advertisement |...
► Full workflow video (part 2): • Paul Rand "48 States" Advertisement |...
► Full workflow video (part 3): • Paul Rand "48 States" Advertisement |...
The Video Shop Long Play: / @thevideoshoplongplay
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Chapters:
00:00:00 - Intro
00:00:20 - Gordey Antipenko
00:00:33 - Cel Animation Workflow
00:00:51 - Oh, hi Marc!
00:01:08 - Research
00:01:40 - Concept
00:01:58 - Filming Reference
00:02:39 - Stock Footage
00:03:15 - Animatic
00:03:43 - A.I.
00:04:13 - Animation in Photoshop
00:05:43 - Flames
00:06:19 - Deadline
00:06:43 - Bespoke Transitions v Match Cuts
00:07:47 - Final Stages
00:08:25 - Grade
00:08:59 - Critique
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► Subscribe for more tutorials like this: / @thevideoshoplondon
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► If you have any questions just let me know in the comments.
► Find me: https://linktr.ee/TheVideoShop
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