6 Tips for How to Create Content That Converts
Wondering how to create content that converts? Spend some time with content marketing expert Jen as she shares 6 tips to turn site visitors into leads and customers with your content.
Content marketing is a digital marketing strategy in which you create blog posts, graphics, articles, videos, or any other types of content that help you build relationships with your audience. The goal of your content may be to address pain points, explain your services, communicate your culture, or anything else that would resonate with your audience. It all depends on your business!
No matter which approach to content you take, you must know your goals and who you're trying to reach. From there, you can map out the information you need to positively impact your audience.
Not every person who views your content will become a customer, but you can take action to increase the number of people who do.
⌛ Video timestamps:
00:00:00 // Introduction
00:00:40 // Tip 1 - Optimize for search intent
00:01:29 // Tip 2 - Craft a compelling lead-in
00:02:10 // Tip 3 - Keep things helpful and informational
00:03:38 // Tip 4 - Make your content concise and easily digestible
00:04:19 // Tip 5 - Earn backlinks for your content
00:05:55 // Tip 6 - Wrap up with a call to action
00:06:45 // Conclusion
🎥 Check out these videos to keep learning!
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