6 Tips to Optimize Google Search Ads for MAXIMUM Results
Want your Responsive Search Ads to perform better in the Google results? Join Jess in this video as she shares 6 tips that can help you optimize your search ads and improve your ad performance.
What is a Responsive Search Ad, you ask? Basically, they're text-first ads in the Google search results that adjust to different users' interests and preferences.
Imagine you're at a party and you want to meet new people. You wouldn't use the same introduction with everyone, right? You'd adjust your approach based on who you're talking to. That's what Google Responsive Search Ads do!
🔵 You provide Google with several headlines and descriptions for your ad. Think of these as different conversation starters.
🔵 Google uses its complex technology to figure out who's searching and what they're interested in.
🔵 Google then mixes and matches your headlines and descriptions to create the most appealing ad for each individual — like crafting a personalized introduction for each person at the party.
Learn how to boost your results with the tips in this video, straight from the team that manages ad campaigns for many, many clients.
📚 Video chapters:
00:00 // Introduction
00:30 // Use Google's recommendations first
01:25 // Organize your ad groups
01:51 // Manage conversion tracking
02:08 // Use additional assets
02:48 // Utilize negative keywords
03:28 // Always be testing
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