Have No Fear! Your ULTIMATE Programmatic Advertising Guide is HERE!
What is programmatic advertising? Put simply, it's the complex process behind a large number of ads that appear online. In this complete guide — featuring Karley, one of our adtech gurus — you'll learn step-by-step how programmatic campaigns work and what you can do to get the best results.
Karley explains programmatic advertising from top to bottom, including what today's landscape looks like, the types of ads you can launch, and the real-time bidding process. Plus, she shares the steps you need to take to get your first (or second, or third, etc.) campaign off the ground.
Also looking for tips from people who manage programmatic advertising campaigns every day? We have five of them in this ULTIMATE guide (in addition to all the other information we've put together).
Kickstart your programmatic advertising campaigns and grow your knowledge by spending just 15 minutes with us!
📚 Video chapters:
00:00 // What the programmatic landscape looks like today
01:10 // Programmatic vs. digital advertising
02:12 // Types of ads you can launch
03:26 // 7 steps for launching your campaign
03:55 // Step 1 - Know who you want to reach
04:14 // Step 2 - Find your platform
05:07 // Step 3 - Set your budget
05:49 // Step 4 - Choose your targeting
06:21 // A quick explanation of first-party data
07:24 // Step 5 - Choose your creative
07:55 // Step 6 - The bidding process
09:07 // Step 7 - Results reporting
10:40 // 5 tips from the adtech pros
10:46 // Tip 1 - Create first-party audiences
12:00 // Tip 2 - Align campaigns with segments
12:55 // Tip 3 - Update targeting regularly
13:43 // Tip 4 - Keep an eye on efficiency
14:39 // Tip 5 - Test your creative
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