Google Tag Manager (GTM) Server Side Tracking
Learn how to get started with Google Tag Manager Server-Side Tagging. In this video, you will learn how to create a server-side container, how to configure Google Analytics tags in your server-side container, how to adjust your web container, and how to test your new server-side tags.
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Server-side tagging in Google Tag Manager lets you move your analytics and advertising tags to your own tagging server. This means you can reduce the number of tags included in people's web browsers as they view your website. Reducing client-side tags, you can improve the performance of your website. You will also have greater control over when tags are triggered, allowing you to see the data that's captured by different tags.
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