Track HTML5 Videos in Google Analytics

Published: 17 July 2024
on channel: Loves Data
1,552
47

Learn how to track HTML5 videos embedded on your website with Google Analytics using Google Tag Manager. In this video, Benjamin from Loves Data guides you through capturing detailed video engagement metrics, including video progress and completions. This tutorial is perfect for those who use methods other than YouTube or Vimeo for embedding videos. You’ll learn to configure variables, triggers, and tags in Google Tag Manager to track video interactions and send data to Google Analytics, just like Enhanced Measurement does for YouTube videos. By the end of this tutorial, you'll be collecting data on the performance of your videos. Ready to unlock advanced video tracking? Let's dive in!

YOUR EXTRA RESOURCES:
○ Get the HTML5 video tracking code – https://www.lovesdata.com/blog/track-...
○ GTM tutorial series –    • Google Tag Manager Tutorial Series  
○ Google Analytics tutorial –    • Google Analytics 4 Tutorial 2024 | St...  
○ Our courses – https://www.lovesdata.com/courses

JUMP TO A TOPIC:
00:00 Introduction to tracking HTML5 videos
02:00 Variables for video tracking
06:48 Triggers for video tracking
08:53 Tags for video tracking
13:42 Testing HTML5 video tracking
16:04 Next steps

Join our courses: https://www.lovesdata.com/courses

Subscribe to our YouTube channel: http://www.youtube.com/subscription_c...


Watch video Track HTML5 Videos in Google Analytics online without registration, duration hours minute second in high quality. This video was added by user Loves Data 17 July 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 1,552 once and liked it 47 people.