🚀 From Pizza Shops to AI-Powered Ads: How Streamr is Revolutionizing CTV Advertising
Imagine being able to launch a full-scale video ad campaign in less than two minutes. No, it’s not just a dream. It’s reality thanks to Jonathan Moffie and his team at Streamr AI. With over 12 years in the ad tech world, working with big names like Yahoo, PeopleTV, and Shutterstock, Jonathan realized something huge: businesses are struggling with creating video ads, and it’s stopping them from tapping into the power of Connected TV (CTV) advertising. But what if there was a solution that made this easy, fast, and affordable? Let’s dive into how they made it happen.
🎥 Video Ads: The Missing Puzzle Piece
The original goal at Streamr was to simplify the process of CTV advertising. Competitors had ad managers that required 25 steps or more, making it a challenge for small businesses like pizza shops or fitness centers to navigate. Jonathan and his team knocked it down to just 10 steps. But there was still a problem—most business owners didn’t have a video ad ready to upload. This was a common theme they kept running into: small businesses knew they needed ads but didn’t have the time, budget, or expertise to make one. Streamr responded by offering low-cost creative services, but that wasn't enough. Businesses needed a quicker solution, one that didn’t involve waiting a week for a video ad to be created. That's where the real innovation began.
🤖 AI-Powered Ads in 30 Seconds
The breakthrough moment came with the rise of generative AI. Streamr saw an opportunity to use AI to solve both problems at once—creating a video ad and launching it on CTV. Now, instead of having to know what a "DMA" is or worrying about uploading a polished video, AI does the heavy lifting. Streamr's platform can generate a professional video ad and launch the campaign in less than two minutes. In one standout case, a fitness influencer was able to create and push out an ad in just 30 seconds while training a client at the gym. This innovation is simplifying the entire process, making it as easy as sending an email.
💡 Scaling with API and AI Solutions
As more businesses started using Streamr, the demand-side platforms (DSPs) took notice. One DSP reached out with a unique challenge: their advertisers wanted to enter the CTV space but didn’t have video ads. The solution? Streamr created an API to allow these platforms to integrate their AI-powered ad creation tools. It wasn’t just a quick fix—it opened a whole new door for broadcasters, agencies, and ad platforms to leverage AI for seamless CTV ad buying. The impact is huge: companies can now democratize CTV advertising, making it accessible to businesses that never thought they’d have the resources for it.
✨ Ready to make advertising easy for your business? Schedule a consultation with the NETINT team here to discover how ASIC-based Video Processing Units (VPUs) can transform your campaigns. If you’re ready to launch your next video ad in minutes, try it out at https://streamr.ai/ today.
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