NETINT Technologies about How to Maximize Fill Rates and Unlock Direct Buys
on channel: NETINT Technologies Inc.
The world of digital advertising is complex, with multiple platforms, middlemen, and moving parts. For broadcasters and advertisers alike, navigating this landscape can be overwhelming. But what if you could simplify it? Jonathan Moffie, CEO of Streamr AI, breaks down how they’re tackling one of the biggest challenges in the space: low fill rates. By leveraging generative AI, Streamr AI aims to connect advertisers directly to platforms, bypassing the crowded programmatic ecosystem, and helping broadcasters maximize their revenue.
💡 The Holy Grail of Advertising: Direct Buys
In the advertising world, direct buys are the gold standard. These deals, often brokered during TV upfronts, allow advertisers to lock in premium ad space for millions of dollars. Giants like Amazon are increasingly taking advantage of this model, offering high-value ad space on platforms like Prime Video. However, for smaller broadcasters and fast channels, getting access to direct buy opportunities can seem out of reach. Enter generative AI. Streamr AI is empowering these mid-sized platforms by giving them the tools to create their own ads manager, providing a self-serve solution where advertisers can directly spend on their platform. This not only boosts fill rates but allows these platforms to establish stronger relationships with advertisers, making their ad slots more profitable.
📈 Why Fill Rates Matter and How to Improve Them
Low fill rates, the percentage of ad space that’s actually sold, are a major problem for CTV broadcasters. In fact, the average fill rate is only about 38%, leaving much potential revenue on the table. Programmatic advertising, where DSPs and SSPs auction off ad slots, is highly competitive, and often, smaller platforms don’t see the returns they need to be viable. Streamr AI's solution? A direct relationship with advertisers, made easier by AI-powered tools. These tools allow businesses, especially SMBs, to easily create and launch campaigns, bypassing the traditional auction model. By doing so, broadcasters can fill more ad slots and create better revenue opportunities.
This shift isn’t just about making the process easier—it’s about creating a more sustainable advertising model for everyone involved. By reducing the layers between advertisers and broadcasters, more money stays within the ecosystem, and broadcasters have more control over what gets displayed and when.
If you want to learn more about boosting your video processing performance with ASIC-based VPUs, schedule a consultation with the NETINT team at https://netint.biz/meet-now. Or, if you're ready to create personalized, AI-powered video ads, check out https://streamr.ai/.
#Advertising #CTV #DigitalMarketing #GenerativeAI #ProgrammaticAds #VideoProcessing #FillRates #SelfServeAdvertising #AI
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