NETINT Technologies about How Gen AI is Transforming CTV with Infinite Possibilities
on channel: NETINT Technologies Inc.
Imagine watching your favorite show, and the next ad break features a commercial that seems tailored to not just your interests, but to the very show you're watching. A Nike ad with dragons playing during an episode of House of Dragons? That’s not a far-off fantasy. Thanks to generative AI, this level of personalization is on the horizon, and it’s closer than you think. Jonathan Moffie, CEO of Streamr AI, shares insights into how generative AI is set to revolutionize CTV advertising, not just through better creative processes, but by creating a whole new level of relevancy for viewers.
💡 Personalization at Scale: Infinite Variations in Real Time
For years, advertisers have been using A/B testing to optimize campaigns, running different versions of ads and seeing which one performs best. But with generative AI, this process is being supercharged. Instead of testing a handful of variations, Jonathan talks about how Streamr's Gen AI Infinite product can create endless ad variations—each one personalized in real-time. It's no longer just about changing the color of a button or adjusting a tagline. Gen AI can generate entirely different scripts, tones (funny, serious, or dramatic), and even voiceovers. This means each ad can be crafted to resonate with its specific audience, making it not just relevant, but highly engaging.
This kind of dynamic, real-time personalization allows advertisers to break free from traditional methods. Instead of launching a fixed set of ads and hoping one resonates, advertisers can constantly adjust and fine-tune campaigns to maximize impact and drive better results. The end result is a more meaningful connection between brands and consumers—ads that feel less like interruptions and more like valuable content.
🌟 The Holy Grail of Advertising: Contextual Ads Based on the Show You’re Watching
The real game-changer, according to Jonathan, is what comes next: contextual ads that are dynamically created based on the content you’re watching. Picture this: you’re streaming House of Dragons, and during the next ad break, you see a Nike ad, but with dragons featured. How? Because the AI understands the context of the show you’re watching and instantly generates an ad that matches it. This level of real-time customization transforms the viewing experience, making ads not just relevant to you, but to the very moment you're in.
Curious how you can use advanced AI and video processing for your advertising campaigns? Schedule a consultation with the NETINT team at https://netint.biz/meet-now. Or, if you’re ready to explore the future of AI-powered video ads, visit https://streamr.ai/.
#GenAI #Advertising #CTV #DigitalMarketing #AIInnovation #VideoAds #PersonalizedMarketing #ProgrammaticAds #StreamingPlatforms #CreativeTechnology
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