1.3 BUSINESS OBJECTIVES / IB BUSINESS MANAGEMENT / vision, mission, goal, objective, strategy, tacti
TIMECODES
0:00 Intro & objectives
0:36 Vision and mission
6:01 Common objectives: profit, growth, shareholder value, ethical objectives
20:33 Strategic and tactical objectives
29:35 Corporate social responsibility (CSR)
35:49 Back to objectives
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This topic is quite easy and yet it lays a solid foundation to understanding how businesses work: how decisions are made, who’s responsible for making things happen, how to distinguish between good and bad decisions. All the answers are in business objectives — one of the main concepts in business management.
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