4.4 MARKET RESEARCH / IB BUSINESS MANAGEMENT / primary, secondary, sampling, quantitative, qual
The main point of this class is to learn why and how organisations do market research.
~USEFUL LINKS~
- Steve Jobs about the role of market research: • Steve Jobs on Market Research m4v ff ...
- TedEx video about focus group: • How do focus groups work? - Hector Lanz
~TIMECODES~
0:00 Intro & objectives
0:46 Why and how
5:46 Primary research
15:41 Secondary research
21:53 Quan vs qual
25:26 Sampling
30:18 Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: [email protected]
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