TOOLKIT: ANSOFF MATRIX / IB BUSINESS MANAGEMENT / how to use, pros and cons, IA, example, sample
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The main point of Ansoff matrix is to assess the risk of different growth strategies: market penetration, product development, market development, diversification.
CONTENTS
i. How to
ii. Pros and cons
iii. IA (internal assessment)
iv. Example (sample IA extract)
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