Roundtable | Visual2Vision: Leveraging Creativity As Your #1 Marketing Performance Lever
With the ever-changing and highly fluid consumer, brands continue on a journey to find out how to drive creatives as their marketing performance lever. Be it to drive sales, push brand awareness, or communicate with their consumers—brands are eyeing new approaches and innovative ways to accomplish these goals.
Last June 28, MARKETECH APAC, in partnership with Celtra, gathered marketing leaders of various industries in the Philippines to dive into their brand’s efforts in producing creatives that deliver impactful experiences, how you can retain brand identity through creatives, and leveraging automation to improve performance in marketing campaigns.
Take a look at the highlights of the PH roundtable with speakers from Canon PH, Cambert (Pilipinas), Inc., Cebu Pacific Air, Decathlon PH, dentsu PH, foodpanda PH, Generali PH, and L’Oréal PH.
#marketingtechnology #marketingstrategy #creative
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00:00 - Intro
01:04 - Topmost Consideration for Creatives
03:58 - Topmost Consideration for Performance-Driven Campaigns
05:24 - Creative
07:16 - Brand Identity
09:45 - Automation
11:49 - Outro
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