In this episode of the What's NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.
What is the role of retail media in the marketing industry today? And what does the future hold for Carousell Media Group and retail media?
Read more about the interview here - https://marketech-apac.com/whats-next...
#WhatsNEXT2023 #marketing #retailmedia #advertising
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00:00 Introduction
01:04 The beginning and evolution of Carousell
03:10 Launch of Carousell Media Group
04:52 Advertising on social media vs content sites vs search engines vs retail media
07:06 Role of retail media in the marketing industry
08:50 What's NEXT for Carousell Media Group
11:36 Outro
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