What's the difference between Facebook Standard Events, Custom Events and Custom Conversions?
Episode 058: When standard events, custom events, and custom conversions are set up properly and firing, you get more data through the pixel, and Facebook’s algorithm learns how to find more of the best leads for your clients– faster.
But only if you know how to set them up properly.
Whether you manage multiple funnel campaigns for individual clients or single funnel campaigns, this episode will level up your ad manager skills.
On today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business, you’ll learn the strategy I teach inside my Elite Ad Manager Certification for how to use standard events, custom events and custom conversions properly to track ad campaign results in Facebook Ads Manager.
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