Have a client whose only focused on lead costs? Here’s what you can do!
Episode 104: Have a client whose only focused on lead costs?
It’s hard to ignore those ‘low cost leads’ brag posts.
Whenever I see ‘low cost leads’ bragging I shake my head because lead costs are NOT the most important or only metric to measure success.
What’s worse, ‘low cost leads’ bragging makes others who might have campaigns doing well wonder if they’re doing something wrong because their lead costs are higher.
When you work with clients who are so attached to low lead costs there might be some angst about ‘higher’ lead costs because they’re so focused on how little they want to spend per lead. So much so that they may actually lose sight of the bigger picture.
Which is how well are those new leads converting into sales? 💰💰💰
In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I share the benchmarks you need to know so you can balance lead costs with what really matters, conversions and sales.
Here are a few of the key highlights from the episode:
[00:00:54] Helping clients understand the big picture behind lead costs
[00:02:26] What you need to focus on beyond just finding cheap leads
[00:03:12] Why chasing low lead costs isn’t always the best tactic
[00:05:03] Funnel benchmarks you need to know
[00:08:23] A conversion optimization tip for webinar funnels
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