Webinar on Centering Your Customer in Content
Technical writers are often considered as customer advocates, focusing on enhancing customers’ experiences through clear and concise documentation. While often receiving input centered on their company or product, they can employ techniques to prioritize the customer’s perspective. This approach is termed as “centering the customer in content”
In this session, Mysti Berry, Technical Writer III at CrowdStrike offers practical advice on content architecture, word choice, and workflow descriptions to maintain customer focus throughout the documentation.
𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:
► By employing specific grammatical, structural, and visual techniques, technical writers can create content that puts customers at the center, reduces confusion, and reinforces a customer-first company culture.
► Product descriptions can be improved by making the customer the subject (using ‘you’) or by using active voice. While powerful use it only where it feels natural and valuable.
► To center the customer in workflow diagrams, start with their goals, use a left-to-right flow, frame steps around their tasks, and ensure the design is clear and easy to understand at a glance.
► Organizing content around user goals and tasks, rather than personas, improves navigation and information accessibility.
► Clear labels and user-centered landing pages further enhance usability.
𝐏𝐏𝐓 𝐒𝐥𝐢𝐝𝐞𝐬: https://bit.ly/CenteringYourCustomeri...
► For more details check out our webinar page: https://document360.com/webinars/
► Request a Free Demo: https://bit.ly/demoDocument360
► 14-day free trial: https://bit.ly/signupdoc360
► Subscribe to http://bit.ly/Document360 for more updates.
► Find us on Facebook: / document360
► On LinkedIn: / document360
► On Twitter: / document360
#knowledgebasecontent #technicalwritingtips #technicalwriter
Watch video Webinar on Centering Your Customer in Content online without registration, duration hours minute second in high quality. This video was added by user Document360 25 July 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 72 once and liked it 0 people.