Localization and marketing in Asia - with GALA Champion Gergana Toleva (1-StopAsia)
What are the factors critical to success for an organization that wants to enter the Asian market? What are the entry strategies that need to be considered? And what are the challenges? GALA Champion Gergana Toleva (Global Marketing Manager at 1-StopAsia) talks about localization and marketing in the Asian region, as well as the importance of joining a non-profit trade organization active at global level.
Full interview and transcript available here: https://www.gala-global.org/knowledge...
Marketing in China uncovered: https://www.gala-global.org/knowledge...
For more information about GALA: https://www.gala-global.org/
#localization #MarketingAsia #AsianMarket #AsianLanguages
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