Localization and marketing in Asia - with GALA Champion Gergana Toleva (1-StopAsia)
What are the factors critical to success for an organization that wants to enter the Asian market? What are the entry strategies that need to be considered? And what are the challenges? GALA Champion Gergana Toleva (Global Marketing Manager at 1-StopAsia) talks about localization and marketing in the Asian region, as well as the importance of joining a non-profit trade organization active at global level.
Marketing in China uncovered: https://www.gala-global.org/knowledge...
For more information about GALA: https://www.gala-global.org/
Chapters
0:26 Introduction
1:24 Starting out in localization
3:37 Recommendations for marketing in Asian countries
6:27 Professional accomplishments
8:42 Joining GALA
9:53 Career-building advice
10:50 Networking tips and strategies
11:42 Finding inspiration
12:20 Lesson learned in the last year
12:48 Second brilliant career
13:57 Life beyond localization
#localization #Asia #translation #marketing
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