The Future of Marketing: Loyalty-led strategies in a cookie-less world | Full Webinar
With the elimination of third-party cookies becoming more pronounced, marketers need to have a firmer resolve on the solutions they're adopting to successfully manage the end of an era in digital advertising.
With expert minds in marketing from brands Astro Malaysia, Canon Philippines, and Oracle, we tackle the growing importance of loyalty marketing as we become more privacy-driven, and how we can enable innovative loyalty campaigns as we further realise Web 3.0.
#loyatlymarketing #cookieless #web3
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00:00 - Intro
02:28 - Presentation: Loyalty marketing—the key to navigating a cookieless future
28:23 - Q&A: Oracle
30:32 - Panel Discussion: Loyalty marketing—the future of digital, data, and personalisation
51:12 - Q&A: Astro, Canon PH, and Oracle
1:03:41 - Outro
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