Implementing Email Segmentation to Build a Perfect Mass Email Campaign
In this video, learn how to implement the perfect Email Segmentation strategy which can help you achieve maximum returns from your Mass Email Campaigns. Email Segmentation is dividing your email subscriber list into smaller segments based on set criteria. Essentially, Segmentation is an important step while you are building your mass email marketing strategy, as this helps you to target your customers in the right way.
You can use it to deliver more relevant marketing emails to subscribers based on their geographic location, interests, purchase history, and much more.
Segments are created so that the marketer can cater specifically to each different email list, that list’s independent interests and craft impersonal emails, rather than creating one mass message for all.
Learn the basics of email segmentation to increase your conversion rate, have a look at the Video for the best explanation on segmentation and ways to implement it.
To learn more about Email Segmentation and how can you build a perfect mass email campaign-
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