How do your users feel about your Emails during the Corona crisis? - A Survey Report Intro Video
Download the Report here - https://pepipost.com/marketers/resour...
The coronavirus crisis has brought about a systemic shock to the economy and people's lifestyles. Such sudden jolts cause consumers and marketers alike, to adapt to a new situation. This presents a challenge for the brand marketer as they have to adjust their messaging to fit the tone of a global crisis and experiment with the way users respond to it.
So, we wanted to test the email users and observe how their email habits have changed during the home isolation period of the corona crisis.
This was done by conducting a global survey with 1000+ average email users. We asked them pointed questions on how their behavior towards responding to marketing emails has changed since the onset of restrictions and self-quarantine.
On the basis of their responses, we collected the results, analyzed them, and created a report based on insights and what marketers can learn from such systemic disruptions to the economy.
Some astonishing statistics we collated:
26% of B2B marketers are of the opinion that email makes the most impact on their revenue
Almost 77% of the users prefer email as the channel to reach out to them.
30% of the surveyed users received inappropriate emails from brands during the quarantine period.
40% of users don't check their promotional emails anymore!
Download the report to gain many other amazing insights!
https://pepipost.com/marketers/resour...
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