The Best X Strategies for Executing BOFU Content
Discover the untapped benefits of BOFU (Bottom of the Funnel) content through "Best X" strategies.
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Chapters:
00:30 BOFU benefits in SaaS
00:55 Why “Best X” roundups are necessary
2:45 BOFU content best practices
5:41 How to counter legal ramifications
7:21 The importance of updates
9:01 Alternative and “vs” page strategies
11:09 When landing pages make sense
12:14 How internal linking fits in
12:14 HubSpot example
14:05 PandaDoc example
15:38 Addressing the fear of retaliation
17:06 Executing BOFU as a brand new website
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#seo | #contentmarketing | #bofucontent | #bottomfunnel
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