How Brian Dean Sold Two SEO Businesses
We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation.
We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform.
Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers.
Chapters:
0:00 Intro and Welcome to Brian
1:17 The Origin of Exploding Topics
9:12 Transitioning to SaaS Model
11:13 The Journey to Selling
16:29 Buyer Relationships Matter
18:37 Reflections on SaaS Success
22:36 Finding the Right Co-Founder
27:18 Thoughts on the Future of Search
30:55 Life After Acquisition
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