The Optimal In-House Content Team Structure
Struggling to find the right formula for your in-house content marketing team? You're not alone. In this episode of Content & Conversation, Ross and Drew dive into the nuances of crafting the ideal in-house team structure for content marketing success.
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0:24: Exploring the optional internal team structure for content marketing
1:18: Why in-house Content Marketing Managers are the most effective
2:59: The role of SEO Managers in driving success (ideally)
4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
5:19: The importance of consistency in brand voice and tone with freelancers
6:50: Ross’ perfect in-house team structure
9:02: The pros and cons of Founder/CEO involvement
11:58: How to navigate the challenges of in-house SEO management
13:35: Closing insights
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#seo | #contentmarketing
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