Brooke Bytes | How to use social listening to seriously up-level your product development game
Hello, innovators and creators! Welcome to 'Brooke Bytes.'
Today, we're diving into how social listening can be a goldmine for product development.
Let's unlock the potential of customer conversations to inspire your next big thing since sliced bread! Disclaimer: It may not, in fact, be the next best thing since sliced bread.
First, tune into your customers. Use social listening tools to gather feedback, questions, and discussions about your products.
This real-time data is invaluable for spotting trends and pinpointing what customers truly desire.
The reason you need social listening is because your products are often mentioned in conversations where your brand isn’t tagged. We call this an indirect message on social media.
While social media moderation has all your direct mentions show up as notifications, indirect mentions usually happen when someone is talking about your product and not specifically the brand.
EXAMPLE: How amazing is this fat oil! (Which I really do love). However, the name of the lip product is NYX, not 'fat oil' -- that's the product.
Next, identify pain points. What challenges are customers facing? These are your opportunities to innovate. Each complaint or suggestion could be the seed for a new product feature or an entirely new product.
Heck, we even got a new packaging idea for one of our clients from these kinds of conversations!
Finally, involve your community in the creation process. Launch a beta test group or a co-creation workshop. Engage with those who care most about your products and let their insights guide your development.
Imagine releasing a product that sells out immediately because it was inspired by the very voices of your customers. That’s the power of social listening for product development!
Start listening, start innovating, and transform conversations into your next great product. Keep pushing the boundaries and make products that resonate deeply with your users.
And remember, the best ROI on social media is actually ROC, Return on Conversation.
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