Brooke Bytes | This is why your social media engagement is in the DUMPS!
Welcome back, digital connoisseurs! This is 'Brooke Bytes,' and today we're diving into a new era of social media—one where substance and authenticity reign over sheer volume.
Let's explore why it's time to shift our focus from building a follower base to building a customer base.
Yes, social media engagement is down. No, social media is not dead.
We’ve run the dopamine triggers dry, y’all. The clickbait and cat videos don’t work anymore.
Today’s social media users are savvy. They’re not just scrolling; they're seeking to enrich their feeds with meaningful content. They crave connections that add value, not just clutter.
So, what does this mean for brands and marketers?
It means stopping the chase for numbers and starting to nurture real connections. Build a community for customers and would-be customer that shows …
• You care ...
• You want to engage on a deeper level ...
• You’re trying hard to produce content that they actually want to interact with (because it resonates, not just because it's there).
Think about it. Who are your 'customers'?
These are your true advocates—people who don’t just follow but champion your brand. They're invested because what you post matters to them on a deeper level.
Let’s craft content that speaks to the heart of your audience, content that's authentic and impactful.
The focus should be quality over quantity. Let every post be a piece that adds value, stirs thought, or invokes action.
If you want to survive on social, shift from cultivating followers to cultivating relationships. Don’t just fill feeds; fulfill needs.
Make every interaction count! And remember, the best ROI on social media is actually ROC: Return on Conversation.
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