Transforming Retail: Leveraging Social Selling for Acquisition and Retention
Agorapulse Retail Summit, 2024 [REPLAY].
Transforming Retail: Leveraging Social Selling for Acquisition and Retention with Brooke Sellas.
Join us for an enlightening workshop with renowned social media strategist Brooke Sellas, author of "Conversations That Connect."
In this workshop, Brooke will go deep into the transformative role of social selling in the retail industry. She will share her expert insights on categorizing social media conversations into acquisition and retention, drawing key lessons from her book.
This workshop promises to shine a light on the nuances of consumer engagement on social media and learning how to differentiate between mere interest and true intent. Attendees will gain valuable strategies for effectively using social media not just for customer acquisition, but also for nurturing long-term customer relationships.
Whether you're a retail brand looking to enhance your social media presence or a marketer eager to learn about the latest trends in social selling, this session is a must-watch!
Key Takeaways:
1. Understanding the Dual Pathways of Social Conversations
2. Deciphering Intent Signals: Beyond Interest
3. Crafting Strategies for Acquisition and Retention
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