SEO Strategies for International Expansion w/ Brodie Clark
SEO consultant Brodie Clark covers how existing SEO equity can transfer to global markets.
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Chapters:
00:10 Welcome, Brodie Clark, Melbourne-based SEO consultant
1:42 Brodie’s best strategies for expanding SEO Internationally
3:54 How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?
5:37 Why automatic redirection isn’t a good idea
7:30 Expanding domains is a long-term game, link signals
9:54 Advice for sites that aren’t well-established
11:50 Is a link building strategy necessary?
17:05 The highest value links globally
20:27 What was the effect on Google Penguin in Australia?
26:00 Brodie’s SEO consulting playbook
33:45 Are audits necessary? Why choosing the right client matters
41:56 Tips for new SEO consultants
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