The Script That Will Actually Win You Expired Listings
How do you get an appointment with someone whose home didn’t sell?
In a recent sales training for The One Team: Byron and Jess role play a conversation between a listing agent (Jess) and a homeowner whose property did not sell—and who already has an agent (Byron). Here's what they covered:
Why you want to avoid “Realtor language” like “expired”
How to handle objections like, “We’re going to wait until spring”
How to stand out from the agent who wasn’t able to get the home sold
The importance of using a strong hook to get the consumer’s email
What to share in the first phone call—versus save for face-to-face conversations
Why it’s better to say “Before I let you go” instead of “One last question”
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