He Built the WORST Agency Website Ever…But It Could SAVE Yours
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Join us as we dive into the power of messaging with Roland Gurney from TREACLE, a mastermind who’s helped agencies grow from $1M to $6M in ARR.
Roland shares strategies to craft compelling messages that convert. Plus, watch as we teardown and rebuild an agency website step-by-step, and learn how you could get your value proposition rewritten by Roland himself.
Vendasta is a leading platform for channel partners to provide digital solutions to small and medium-sized businesses, or SMBs. Vendasta provides channel partners with an end-to-end platform to scale and a curated marketplace of products and services to sell, both of which are tightly integrated into an operating system that is delivered to SMBs.
00:00 Introduction
02:06 Why agency positioning is so important
03:13 The world's most average agency website
07:09 What agency prospects are looking for on your website
08:43 Agency positioning canvas template
13:42 Real agency website critique
19:43 Revised agency messaging and website
31:23 Value proposition breakdown
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