His $7M Agency has a NO-CANCEL policy (how it works)
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Meet Chris Montgomery, the Founder of Social Ordeals, who's revolutionized client retention with his groundbreaking zero-cancellation policy. Discover how he applies this strategy in practice and manages to increase client spend while minimizing churn.
Chris also discusses how the lead generation game has completely changed, and why these shifts have led him to create a department dedicated to up-selling.
Vendasta is a leading platform for channel partners to provide digital solutions to small and medium-sized businesses, or SMBs. Vendasta provides channel partners with an end-to-end platform to scale and a curated marketplace of products and services to sell, both of which are tightly integrated into an operating system that is delivered to SMBs.
00:00 - Intro
00:54 - No Cancellation policy
03:39 - What are the principles of retention in this policy?
04:36 - Role playing a small business owner
06:56 - What happens when it sounds like they're about to cancel their account?
07:47 - How effective is this strategy?
08:45 - How is AI helping your business and your customers' businesses?
09:52 - How has the acquisition of clients changed in the last couple of years?
11:50 - What are the conditions to identify an upsell opportunity?
12:30 - Describe how a referral program could work
13:25 - What should a new agency owner do to grow their business?
14:00 - What is the Step-Up Strategy?
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