Art of Advertising: Generac
This print ad from Generac is a masterclass in quickly connecting to a pain point.
And it’s clever!
To up level this ad even more, I’d decrease the size of the top two lines, shrinking them to one so the catchy headline stands out even more. (Smart move on Generac to use a bold color here.)
Also, replace chill dude with a photo of a neighborhood being pelted with rain, all the houses being dark but a single house with a Generac generator out front. This would be a chef’s kiss and connect to the pain point even more.
Because generators are pricey and typically not used often, Generac should to drive home how much it sucks to not have one.
What’s a clever line of copy you’ve come up with to identify your ideal customers’ pain points?
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