My Struggle With Social Media
It’s much easier to generate sales from repeat customers than it is to find new ones.
Social media is about building community, the literal “social” aspect of it.
It’s about sharing what’s new with your business in a way that serves your customers and building relationships with them.
Of course, if you have a huge advertising budget with a line item for influencer partnerships, then social media is great for exposure. (#tiktokmademebuyit)
But for the majority of small businesses like those in retail, hospitality, services, and makers, social media is about engagement, not attraction.
Word-of-mouth, public relations, and SEO are way more effective (and free!) forms of attraction marketing.
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On a personal note, I’m feeling less pulled to post what’s going on in my life. I rarely post to my Facebook profile and I feel like if I didn’t own a business, I'd rarely post to Instagram too.
I’m working through some health challenges (serious low energy) so I’m focusing on healing myself before re-evaluating how much of my personal life I want to post, and why (or why not).
You do not owe your followers that piece of yourself.
Yes, it can build connection and authenticity, but if you’re not feeling in the right frame of mind or it feels icky, don’t post. Because then it will be forced and your followers will pick up on that.
Just make sure to reflect on why you feel this way because there is a difference between not wanting to share because you’re afraid of how it will be received and not wanting to share because you genuinely want to keep your personal life separate.
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ABOUT ME: Hey there! I'm Meg, your zillennial business and marketing mentor. Let's get you from side hustler to self-employed. Check-out my free how-to tutorials and online business and marketing courses. Learn more at https://www.missmegabug.com
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