What is the Meaning of Channel Partner?
A channel partner is someone that helps people buy products, services, or technology. It is usually an intermediary between the end user of a product or service and the original manufacturer or provider of that service. A couple of examples - if you look at a company like Amazon, Amazon doesn't manufacture most of the products that they sell but what they act as is a channel partner to help consumers buy products listed on their site. The same thing applies in retail. When you look at something like a grocery store or any retail store - they don't manufacture the products they sell but they work through distribution channels and other people that manufacture these products to bring them to you in one location - in their retail outlet.
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