Salesforce CRM Integration to PRM partner portal

Published: 07 October 2024
on channel: Magentrix
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Allen Dixon (Director of WW Channels at Ubicquia) tells us why he appreciates Magentrix's bidirectional Salesforce CRM integration: “One of the things that we absolutely love about Magentrix is the two-way nature of it.
🔵 Your integration with Salesforce was a huge plus.
🔵 So the ability for our partners to communicate with our Salesforce and for our Salesforce to communicate with our partners was a real driving characteristic.
🔵 Because we allow our partners to go in and update things on their opportunities.
🔵 So if a close date changes, if the next step changes, they have the ability to notify us and It sends a message from our sales force to our sales people so that they're staying on top of the opportunity.
🔵 So that was completely missing before because the only way that we were getting information was if the partner thought to call us or if we were calling them.
🔵 So that integration has been huge. So we use these two religiously. So we're on top of deal registration and pipeline every day.”


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