The State of Partner Engagement and Partner Portals in 2023 - Paul Bird, Aaron Howerton, Rob Rebholz
🟣 The current state and future of partner portals (do we even need them?)
🟣 Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal)
🟣 See what other partner tech providers are doing to meet expectations partners have in the current landscape
👉 The conversation started on these threads / adampasch_partnerships-partnerexperience-p... and / aaronhowerton_partnerexperience-prms-activ...
👉 Then we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.
👉 We addressed the major points brought up by others from these threads
Hear insights from:
🎙️Aaron Howerton from Atlassian on why partners don’t want to log into your partner portal and other current challenges partners face with PRMs
🎙️Rob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoption
🎙️Paul Bird, Head Portal Wizard at Magentrix on:
🔹 the root causes behind a lack of partner engagement with your portal and what you can do about it
🔹 what Magentrix is doing to enable you with partner engagement tools both inside AND outside the portal
🔹 And how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management tech
00:00 Waiting for everyone to join
01:18 Topic intro and panelist introductions
03:42 Context behind the discussion: Aaron Howerton's meme "Where we're going, we don't need partner portals"
07:34 Rob's perspective on partner portals and rethinking how we use them
10:34 The current state of partner portals: portals are still relevent
11:40 Misconception about the usefulness of PRMs
12:05 The benefits of a platform as a service (PaaS) model for your PRM as opposed to a SaaS model
12:40 Misconception: PRMs/PEMs/partner portals are not a magic bullet
13:53 A lot of the challenges with partner engagement starts with the partner experience (PX)
14:13 Partners notice when you're tailoring the experience to them
15:01 Aaron's pov on personalizing the experience for his channel network at Atlassian
18:26 Rob on what we should be doing with partner portal, what to avoid and crafting a better experience
20:50 Why vendors don't provide good partner experiences
21:56 How vendors can elevate the partner experience
29:55 Aaron: Partner experience is not a new idea, it just doesn't get talked about enough
32:50 Addressing the comments on LinkedIn from Adam & Aaron's posts
46:59 Q & A begins
48:32 How do you measure the success of your partner engagement efforts within your partner portal?
54:20 What advice would you give in crafting a strategy around serving different partner types across multiple media? I'm thinking about using a portal to drive activity around certification for service partners, and a more "youtube" like drip experience for co-selling partners. What should I be thinking about around the strategy and success metrics?
58:45 How do you ensure that your partner portal is user-friendly and provides partners with the information they need?
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