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Fab India is a 60-year-old fashion giant that brought mass-retailing to India's traditional wear & handicrafts.
A company that is doing ~₹1,600 crores in revenue and is valued at ₹16,000+ crores. They have not only created a unique supply chain over 6 decades but also established a trustable brand name in a super un-branded segment. In this business case study, we'll cover the insights that they have cracked beautifully to create a category that never existed before them.
Timestamps👇
00:00 - Intro
00:50 - Fab India's Story
03:05 - Unique Retail Strategy
05:04 - Types of Retail Models (COCO, FOFO, EBOs, MBOs)
09:54 - How does Fab India earn trust?
10:53 - What are Clusters?
12:37 - SKU Diversification
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Watch video How Fab India DISRUPTED India’s ₹1,50,000 Crore Apparel Market | GrowthX Wireframe online without registration, duration hours minute second in high quality. This video was added by user GrowthX 28 May 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 28,869 once and liked it 807 people.