How BlinkIt is DEFEATING Zepto & Swiggy | GrowthX Wireframe
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Zomato acquired BlinkIT in 2022 but little did it know that it would be more valuable than Zomato's own food delivery business.
With a $13 Billion valuation, the company is dominating India’s quick commerce market with a leading market share of 46%. Btw, the company is also expected to break even in the first quarter of FY25. In this episode, we’ll dive deep into the insights that BlinkIT has used to get the top spot in a super brutal industry.
Timestamps:
00:00 - Intro
01:07 - Unit Economics of BlinkIT
04:19 - The Scale Insight (Dark Stores Decoded)
07:35 - Average Order Value
09:56 - New customer acquisition
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