Black Hat Only: SEO for iGaming with Craig Campbell and Charles Floate Part 2
🔥 BLACK HAT SEO EXPOSED: Craig Campbell and Charles Floate continue to reveal black hat SEO techniques that dominate iGaming SEO in 2025. This uncensored conversation shows how the pros are really ranking casino and betting sites using controversial black hat SEO strategies.
"Most of blackhat comes back down to just making Google look like it's not blackhat" - we continue the discussion with more strategies that work in iGaming SEO and the best black hat techniques:
🎮 Entity Building & Reviews Manipulation:
Easy way to produce fake reviews with Google verified checkmark
What websites you need to be on to build a strong entity
Why EEAT faking is just a link building exercise and how to do it
🎮 Sneaky uses of 301 Redirects:
How hackers redirect pages from large domains without the site owners noticing
The impact of rotating redirects in unregulated markets
Why redirect chains are both powerful and dangerous
🎮 Engagement Manipulation:
Why most site owners don't notice manipulation until it's too late
Why it's easier to use engagement manipulation against competitors
How to protect your site from negative CTR attacks
🎮 Advanced Black Hat Techniques:
Ingenious ways to use scraping
The power of automated content extraction with AI agents
Schema manipulation beyond Google's guidelines
⏱️Timestamps
0:00 - Introduction and sneaky uses of 301 redirects
2:13 - Common mistakes with redirects implementation
4:30 - Rotating redirects and their use in unregulated markets
8:19 - Fake review manipulation: Charles's TrustPilot tip
10:47 - Manipulating user engagement and protection challenges
14:10 - Tactics to increase dwell time on websites
16:25 - Entity (EEAT) manipulation and building fake entities
19:47 - Web scraping techniques and AI automation workflows
24:03 - Optimizing structured data beyond Google's guidelines
27:30 - Case study: Ranking for competitive terms and testing SEO limits
32:15 - SEO competitions and testing experimental techniques
36:22 - Scaling operations across multiple locations and markets
40:08 - Trends in Black Hat SEO and untapped opportunities
42:45 - Outro and contact information
This episode features real black hat SEO strategies currently being deployed in the iGaming industry - not theoretical concepts, but field-tested methods generating results right now for those willing to push the boundaries of SEO.
🔗 Follow us on LinkedIn:
Craig Campbell: / craigcampbellseo
Charles Floate: / charlesfloate
Aneta Samkoff: / anetasamkoff
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