Is affiliate marketing finally getting back in the saddle after the August Google Core Update? This is exactly what Vlad the Lad will try to figure out alongside Odys Mentors Doug Cunnington, Israel Gaudette, and Kasra Dash. What happened does this latest update mean for affiliate/niche/content sites? What should the approach be from this moment and forth? Can you do it the old way? And, of course, where do aged domains stand in all of this? Odys Talks has you covered with answers from the industry's top minds!
Book your session with Doug: https://odys.global/mentors/doug-cunn...
Book your session with Kasra: https://odys.global/mentors/kasra-dash
Book your session with Israel: https://odys.global/mentors/israel-ga...
Kickstart your business: https://odys.global/i/odystalks
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Doug's channel: / @dougcunnington
Ranking Revolution podcast: / @rankingrevolutionpodcast
Kasra's channel: / @kasradash
Israel's channel: / @israelgaudette
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00:00 📢 Intro
04:55 🌱 Discussion on site recovery post-Google update due to proactive improvement efforts.
09:45 📊 Kasra emphasizes the role of content clustering in SEO for enhancing user engagement.
16:08 💌 Importance of newsletters and engaging content discussed for customer retention.
22:27 🔄 Insights on the significant impact of site structure and internal linking on SEO.
23:38 🧠 Enhanced semantic understanding by Google necessitates more sophisticated SEO strategies.
24:47 📈 The benefit of creating unique, informative content on SEO visibility discussed.
27:15 🖥️ "PCPartPicker" exemplifies how affiliate sites can offer practical solutions to complex consumer decisions.
29:08 🔄 Focus on foundational SEO practices post-update such as topical authority and technical SEO.
35:48 🔗 The value of credible, non-linked mentions as EAT signals for SEO enhancement.
39:19 🚀 Discussion on the strategic use of aged domains to transfer and boost SEO credibility post-update.
47:08 🔄 Modern affiliate marketing requires extensive product testing and detailed reviews.
50:05 🛠️ Shift in affiliate marketing towards tool and application development for enduring user engagement.
51:40 🤖 Utilization of AI to develop functional tools that address real-time user needs in affiliate marketing.
53:35 📊 Complexity in modern affiliate marketing calls for a diversified content strategy and strong brand building.
56:50 🚀 New affiliate marketers need to invest significantly and creatively in tools over traditional content to succeed.
58:16 🔥 Emphasis on authenticity and building a trustworthy brand for long-term success in affiliate marketing.
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