Technical SEO Rabbit Hole | Odys Talks #55. Mentor Series
Join the Odys Talks mentor series as it kicks off with an in-depth discussion on technical SEO with industry experts and Odys Mentors James Dooley, Stewart Vickers, and Robert Niechcial. Get ready to take notes and ask questions, as these seasoned pros share their insights and strategies on website performance optimization, crawlability improvement, and all things in between when it comes to tech SEO.
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James' channel: / @jamesdooley
Stewart's channel: / @seojesus
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00:46 🌐 Prioritize site architecture to ensure core content hubs are easily accessible within three clicks from the homepage, focusing on simplicity and accessibility.
04:29 🚀 Apply Ockham's Razor to streamline page count for optimal relevance and traffic impact.
05:12 🔍 Optimize crawl budget by removing irrelevant content and enhancing internal linking for deeper pages.
06:48 ⏳ Enhance server performance, especially time to first byte, to improve crawl efficiency.
08:27 📊 Use server logs to identify and rectify Googlebot crawl issues caused by JavaScript rendering.
12:38 💡 Focus on Core Web Vitals for better rankings while prioritizing content and user engagement for higher ROI.
16:41 📈 Leverage server logs for deep insights into indexing and crawl problems beyond traditional SEO tools.
20:00 🖼️ Position critical tags before images to prevent Google from overlooking important page elements.
24:52 🚀 Reduce heavy JavaScript for faster page speed and better content accessibility and indexation.
32:31 🧠 Understand how semantic triples aid Google's Knowledge Graph in processing and ranking information contextually.
39:31 📈 Gain SEO advantages with aged domains by leveraging existing link equity and credibility.
45:38 🔄 Use strategic 301 redirects from aged domains to effectively pass link equity and enhance SEO performance.
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