No-Budget DIY Marketing for Indie Games

Published: 09 May 2023
on channel: GDC 2025
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In this 2023 Independent Games Summit talk, Michelle Lega, Senior Producer at Armor Games, provides a framework for developing a marketing and PR outreach plan that only takes an hour of work a day. By the end of the presentation, attendees will have the knowledge to develop their own no-budget marketing plan that covers press outreach, social media, and more, with a minimal time commitment.

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